Unlocking Wellness, Transforming Lives®
Founder Story
Source Naturals® was founded in 1982 in Santa Cruz, California, by Ira Goldberg with the belief that the foundation for living your dream life is having vibrant health, and that taking individual responsibility for one’s health is the key. Ira launched the Source Naturals brand to unlock the secrets of wellbeing by creating specialty formulas that touch all aspects of wellness and made it his mission to educate people on their transformative benefits.*
A Leader in Immune Health
In 1983, Source Naturals® established the immune support category with Wellness Formula®, the most advanced, comprehensive immune support product on the market.*
The idea of combining thirty-plus vitamins, minerals, and herbs into a single formulation was a new one. Taken at the first sign of imbalance, Wellness Formula operates like an immunity support strike team.*
This pioneering product is now the industry’s #1 immune support product and a 19-time Vity Award winner for Best Immune Support.*
Since then, Source Naturals has mapped new pathways to stronger immune health with its ever-expanding line of innovative and award-winning formulas. From tried-and-true products like Wellness Herbal Resistance™ Liquid and Wellness Zinc Lozenges™, to new innovations like Wellness D-mmunity™, Wellness ImmuNitric™, and Wellness ImmuneSmart™, the Source Naturals portfolio remains second to none.*
Awards
Wellness Formula®: 19-Time Winner for Best Immune Formula
Awarded by Vitamin Retailer magazine from 2003-2007 and 2010-2023
Allercetin™: Winner for Best Natural Allergy Remedy
Awarded by Vitamin Retailer magazine in 2019 and 2020
Wellness D-mmunity™: Product Innovation Trends in Year-Round Immune Support
Recognized by New Hope Network in 2021
Pioneers in Wellness
Source Naturals was one of the first brands in the United States to introduce melatonin, omega fish oils, chlorella, quercetin, coQ10, resveratrol, and lipoic acid. Many of these products were the first in their categories.
Today Source Naturals has a broad portfolio of over 600 unique products spanning multiple categories, from immune, sleep, mood, and vision support to heart and brain health, among many others.
Our Science
The brand is renowned for its Bio-Aligned™ Formulas rooted in an integrative health philosophy. These formulas combine the active forms of groundbreaking nutrients with essential cofactors and enzymes to align interdependent body systems and metabolic areas. This scientific philosophy, which we call SystemiCare®, optimizes the formula’s utilization by the body.*
Source Naturals® also takes inspiration from ancient philosophies such as Ayurvedic, Chinese, Mediterranean, and Native American herbal traditions. The brand occasionally combines Western scientific formulations with time-tested ingredients such as oregano oil, reishi mushrooms, echinacea, and Yin Chiao, among others, to bring the best of traditional cultures to their integrative formulation philosophy.*